Want to be a social media rockstar who makes a positive impact on our planet?
Join us for a two-hour workshop on crafting engaging content for social media campaigns that drive positive change. This event is brought to you by the Greti U. Croft Center for Undergraduate Environmental Leadership (CUEL).
When? Friday, November 14, 2025 from 2- 4 pm
Where? Bren 4016
We’ll start by exploring the lens through which we approach social media storytelling: Are we truth-seekers, revealing reality with honesty? Or truth-stretchers, shaping narratives for emotional or persuasive effect?
Put these ideas into practice through a hands-on session, developing templates for real-world campaigns with real impact. Once you RSVP, add this event to your calendar.
About Evan Pondel
Evan Pondel is a communications strategist, widely published writer, and multimedia storyteller who works with high-profile individuals, Fortune 500 companies, and non-profits to craft compelling narratives and engage key stakeholders during pivotal moments.
From directing shareholder activism campaigns to guiding companies through mergers, acquisitions, product launches, and crises, Pondel helps organizations communicate effectively with investors, media, customers, and employees. His decades of experience in both journalism and strategic communications inform his practice and perspective.
Pondel is also an adjunct professor at the University of Southern California, where he teaches graduate-level courses in strategic communications, crisis management, and investor relations. His recent academic work includes the paper “AI in Corporate Disclosure: IR Survey Evidence, Legal Risks, and Research Opportunities,” published in Accounting Horizons.
Before founding his own firm, Triunfo Partners, Pondel was a journalist for The Wall Street Journal, The Christian Science Monitor, and The Los Angeles Daily News, reporting from Cuba, India, and the West Bank.
He holds a B.A. in English from the University of Wisconsin–Madison and an M.A. in Specialized Journalism from the University of Southern California.